Knowledge and Understanding

• K1 Display knowledge and thorough understanding of the English language; its nature, structure, function, history, and usage in different contexts.
• K2 Demonstrate thorough understanding of the theoretical, critical perspectives and practical facets of media production and communication, including AI technologies and digital media tools.

Skills

• S1 Critically analyze media texts from a range of genres, platforms, and cultural perspectives, demonstrating critical thinking, research and media literacy skills.
• S2 Produce effective media content in a range of social, professional and academic contexts across various digital platforms, using appropriate language and digital media and AI technology.

Values, Autonomy, and Responsibility

• • V1 Demonstrate knowledge of social and cultural ramifications of media communication and adherence to ethical, professional and legal concerns involved in the creation and dissemination of media.

• V1 Demonstrate knowledge of social and cultural ramifications of media communication and adherence to ethical, professional and legal concerns involved in the creation and dissemination of media.

• V1 Demonstrate knowledge of social and cultural ramifications of media communication and adherence to ethical, professional and legal concerns involved in the creation and dissemination of media.

• V1 Demonstrate knowledge of social and cultural ramifications of media communication and adherence to ethical, professional and legal concerns involved in the creation and dissemination of media.